HR Shared services: pladis Global and Godiva Chocolatier, Inc.

  • Brand Communications and Public Relations Manager

    Job Locations US-NY-New York
    ID
    2018-3400
    Area of Interest
    Marketing
  • Overview

    Who we are today
    Godiva is broadly recognized as the worldwide leader in super premium chocolates, through over 600 retail stores, 40,000 points of sale and over 800 Travel retail points of sale in more than 80 countries. Godiva's commitment to excellence is also apparent in its Gold Ballotin Collection and seasonal packaging which have earned Godiva a global reputation for design excellence. Godiva manufactures and markets a broad portfolio of indulgent products, including boxed premium chocolates, small chocolate treats, dipped fruit, biscuits/cookies, coffee/cocoa, blended chilled beverages and other premium chocolate products all bearing the Godiva name. Godiva has recently taken meaningful and successful steps to broaden its portfolio beyond chocolate gifting into the high growth, self-consumption and home entertainment/sharing segments of the marketplace across the Globe. Godiva products are manufactured in Brussels, Belgium and Reading, PA and select co-manufacturing locations globally. The company has approximately 5,000 employees around the world.
    Why us?
    If you love our brand, are a chocolate lover and are passionate about making a difference for a global company please consider a career with us. We are looking for people who love taking initiative and becoming part of a fast moving company.

     

    PURPOSE

    Manage Public Relations and Social Media marketing.

    Responsibilities

    Public Relations: As part of integrated marketing / communications team, use public relations as a critical tool to bring Godiva brand positioning to life including new product / program launches and 360 seasonal campaigns. Determine strategy and oversee execution of initiatives; prioritize and manage projects to timelines, budget, and resources. Look to leverage earned media to maximize programming and deliver most powerful, cohesive stories. Act as day to day contact for outside public relations agency. Work closely with PR agency and internal teams to generate publicity for Godiva products, business and executives through earned media coverage, influencer relations, sponsorships, and events. Create top tier, memorable brand experiences that impress consumers and influential, as well as drive media placements. Manage all product orders for public relations department and execute orders. Work closely with customer service / creative services departments to ensure that product is secured for all media and event opportunities. Coordinate deliveries from retail stores when necessary.

    Work closely with internal teams Online, Retail, Wholesale and Outlet to develop programs for key accounts. Develop executive briefing documents for all media interviews; staff interviews as necessary. Oversee reporting of PR results within organization. Support key program activities such as key holidays, new innovation, etc

    Social Media: Create overall social media strategy and integration into marketing plans. Work with internal marketing team to develop and execute social media programs in support of product / seasonal plans. Draft and schedule all posts on social media channels, including copy, image sourcing, and link tracking. Provide weekly analytics to marketing team. Work with customer care to determine best practices for messaging and communicating with consumers. Manage micro-influencer agency to provide briefs, influencer approvals, and product mailings to 500+ influencers per month, reposting relevant content and interacting with key accounts. Work closely with e-commerce team to tag social images with product and integrate into website. Execute social listening campaigns as well as social media contests. Source and catalog user-generated content. Maintain daily social media calendar

    Experiential: Serve as internal expert on experiential marketing events. May include event sponsorships, charity donations, pop-up shops, festivals, etc.

    In-store content: Manage outside agency to create video reels for retail locations with video screens. Provide monthly or seasonal briefs to agency along with all relevant hi-resolution imagery and video assets and work through revisions.

    Budget: Manage Public Relations and social media budgets. Ensure all campaigns are properly funded, and come with budget.

    Internal Public Relations: Internal Public Relations. Communicate public relations plans and successes to overall Godiva organization, including executive and retail teams.

     

    Qualifications

    • Minimum Education Requires: Bachelor’s degree or equivalent applicable work experience.
    • Years of relevant experience: 2 – 4 years of established high performance in a PR agency and / or consumer packaged goods / luxury goods company with PR / Brand Marketing / Social Media experience.
    Knowledge, skills and abilities required:
    – Knowledge of, and comfort with applying, marketing concepts and tools, brand management and brand positioning experience – all elements of the marketing mix.
    – Business and customer savvy
    – Can-do attitude is key
    – Drives results and upholds fiscal responsibility
    – Has demonstrated solid ability to build relationships, collaborate effectively, and possesses a bias for action
    – As part of effective management practices

     

    Godiva appreciates your interest and consideration of our company. We regret that we will not be able to respond to every resume submission. Only those candidates who best meet our needs shall be contacted. Again, thank you for your consideration.
    Godiva Chocolatier is an Equal Opportunity Employer, M/F/Disability/Veterans.
    Search Firm Representatives please read carefully:
    Godiva is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any employee at Godiva via-email, the Internet or directly to hiring managers at Godiva in any form without a valid written search agreement in place for that position will be deemed the sole property of Godiva, and no fee will be paid in the event the candidate is hired by Godiva as a result of the referral or through other means.

    We are aware of a widespread scam that involves impersonating HR colleagues across different organizations. Impacted jobsites are currently working to address this issue and ensure a resolution. Please understand that this is not related to any Godiva sites nor is this a Godiva IT issue. This is a very unfortunate situation and we would like to take this opportunity to assure you that Godiva Chocolatier would never:
    • Contact you via a personal email accounts
    • Utilize any social media chats or hangouts to conduct interviews
    • Send you checks or wire transfers for the purchase of equipment
    • Provide you with new hire documentation without having met you or completing an application
    If you believe that you have been contacted by someone fraudulently posing as a Godiva HR colleague, please contact us immediately at 800-946-3482 and then choose option 3.

     

     #LI-MF1

     

    Options

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